The Institute for Bioengineering of Catalonia (IBEC) has overcome the number of 16k followers on social networks, an impressive increase of 50% since May 2019. Thanks to the new Instagram account and to intensive communicative efforts of the communication unit and the research groups, IBEC is more connected than ever.
Social networks represent a global phenomenon which has radically change many aspects of communication, also in science. According to AAAS, the number of Americans going online for scientific information increased from 20% to 47% between 2006 and 2014.
In Spain, according to FECYT survey 2018, internet and social networks have already overcome television as a source of science and technology information between 15-34 years old people. More concretely, internet and social networks, represent the main source of information about science and technology for 83,2% of people between 15-34 years, and for 79,1% of people between 35-44 years old. For older people, TV still remains the main source of science and technology information in Spain, although internet and social networks have increased up to 40%.
In this rapidly changing context of communication channels, IBEC has been putting great efforts to adapt and to be more connected than ever with society and with important communities for IBEC such as researchers, patients, hospitals and clinicians.
Now, thanks to the new Instagram account and to intensive communicative efforts on twitter, linkedin, facebook and youtube, IBEC has reached over 16k followers on social networks.
IBEC is more connected than ever, but we are still missing you.
You can follow IBEC’s social media accounts, as well as some of our research groups here:
Nanoscopy for Nanomedicine Twitter